About Us
INNOVATION
Innovation drives Identity Foil forward. We combine cutting-edge design, premium materials, and advanced production methods to create products that deliver exceptional quality, performance, and reliability. By continuously improving and adapting to changing market needs, we ensure every product reflects our commitment to excellence and modern innovation.
Our approach goes beyond simply creating products. We invest in research, explore emerging technologies, and refine every detail to ensure our solutions meet the highest standards of performance and durability. Every stage of development is guided by a commitment to efficiency, functionality, and user experience, allowing us to deliver products that provide lasting value.
We’re hairdressers’ people, first and foremost. Identity Foil exists to make colour work easier, faster and more satisfying so we obsess over the details that matter at the chair.
Every foil is made from premium materials that fold sharp, grip cleanly and hold heat just how you need it. When something can be better, we change it. That’s what keeps colourists coming back to us.
Our Core Values
Quality First
We use premium materials to ensure durability, grip, and consistent results
Performance Driven
Every product is designed to support fast, precise, and efficient workflows
Professional Focus
Created for colourists, by understanding real salon needs
Simplicity & Reliability
Products you can trust, without complication
Customer satisfaction
Happy customers are delighted because of the customer service
Simplicity interface
Simplicity is used loosely to refer to the need to minimize a process
Our Founders
Identity Foil was created with a simple purpose — to provide professional colourists with high-quality foils they can rely on every day.
Built from real salon experience, the brand understands the demands of modern colour work and the importance of precision, consistency, and efficiency.
What Makes Us Different
Who We Are
We are proud to serve and support salons across the UK and Ireland. Through a growing network of trusted distributors and partners, Identity Foil is accessible to professionals who value quality and reliability.
From independent stylists to established salons, our products are used daily to deliver consistent, high-quality results.
How Our Products Support Hairdressers
- Our expanding presence reflects the trust professionals place in our brand, as we continue to build strong relationships within the hairdressing community
- We are committed to providing dependable products and ongoing support that help salons operate efficiently and confidently..
QUALITY
Quality is the foundation of everything we do at Identity Foil. From the careful selection of premium materials to the precision of our manufacturing processes, every product is created with an unwavering commitment to excellence. We believe that exceptional quality is not just a feature—it is a promise that ensures reliability, durability, and consistent performance.
Every product undergoes rigorous quality control measures to ensure it meets our high standards before reaching our customers. Our attention to detail, combined with advanced production techniques and skilled craftsmanship, allows us to deliver products that perform exceptionally well and stand the test of time.
Great colour deserves great foil. Every roll, pop-up and pre-cut is made from carefully chosen materials and checked at every stage, so what lands on your station is reliable, consistent and ready to perform.
No snags, no nasty surprises mid-service just dependable foil that keeps up with your craft, client after client.
Meet the Founders
Simon / Milan
Simon and Milan are the duo behind Qube7. Between them, they bring over four decades of hands-on experience in the hair and beauty industry — from building brands from the ground up to driving growth across professional and consumer markets, they’ve done it all. Their philosophy has always been simple: lead with innovation, never compromise on quality, and put the customer at the heart of everything. The result? Businesses that people genuinely trust and return to, time and time again. Qube7 is the next chapter of that story — a brand born from real industry knowledge and a shared passion for making premium, innovative products accessible to everyone, without the premium price tag.
Simon / Milan
Simon and Milan are the duo behind Qube7. Between them, they bring over four decades of hands-on experience in the hair and beauty industry — from building brands from the ground up to driving growth across professional and consumer markets, they’ve done it all. Their philosophy has always been simple: lead with innovation, never compromise on quality, and put the customer at the heart of everything. The result? Businesses that people genuinely trust and return to, time and time again. Qube7 is the next chapter of that story — a brand born from real industry knowledge and a shared passion for making premium, innovative products accessible to everyone, without the premium price tag.
Meet the Founders
Milan
Passionate about quality and innovation, Milan is dedicated to supporting hair professionals with trusted salon solutions.
Simon
With strong industry experience,Simon focuses on creating reliable products that help stylists achieve professional results.
Flash Sale: Up to 50% Off On Select Items!
Don’t miss out on our flash sale event! For a limited time, enjoy up to 50% off on a selection of our best-selling products.